The company's second channel, MAA Music, was launched on.
Founder Murali Krishna Raju's holding came down to 20% after the restructuring. After the revised capital structure, the three of them acquired equal stake in the channel. In March 2006, Nimmagadda Prasad along with film stars Chiranjeevi and Nagarjuna became promoters by purchasing 60% stake worth ₹40 crore. As of 2003, Murali Krishnam Raju owned 70% of the company. Rajendra Prasad, a veteran of Telugu television business associated with Citi Cable, was also reportedly a co-promoter of the company. An initial investment of ₹25 crore was made into the venture. The channel started off as a pay channel with 18 hours of programming a day. Its flagship TV channel, MAA TV was launched in April 2002. Penmetsa Murali Krishnam Raju founded MAA Television Network in 2001 as a corporate entity. in 2017 Maa TV was rebranded as Star Maa. In February 2015, Star India acquired broadcast business of Maa Television Network for an estimated price of ₹2,000–2,500 crore. in March 2006, Nimmagadda Prasad along with film stars Chiranjeevi and Nagarjuna became promoters by purchasing 60% stake with Raju holding 20% stake. The channel was launched as Maa TV in April 2002 by Murali Krishnam Raju. it's primarily telecast Telugu language programmes such as serials, reality shows.
Star Maa (formerly Maa TV) is an Indian Telugu language general entertainment pay television channel owned by The Walt Disney Company India operated by Disney Star both divisions are subsidiary of The Walt Disney Company. (downscaled to 16.9 aspect ratio for the SDTV feed)
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